Famous Simon Sinek Quotes

Leading is not the same as being the leader. Being the leader means you hold the highest rank, either by earning it, good fortune or navigating internal politics. Leading, however, means that others willingly follow you—not because they have to, not because they are paid to, but because they want to.


Leaders don’t complain about what’s not working. Leaders celebrate what is working and work to amplify it.


If you’re not remarkable, you’re invisible.


Leadership is a way of thinking, a way of acting and, most importantly, a way of communicating.


For values or guiding principles to be truly effective they have to be verbs. It’s not “integrity,” it’s “always do the right thing.” It’s not “innovation,” it’s “look at the problem from a different angle.” Articulating our values as verbs gives us a clear idea – we have a clear idea of how to act in any situation.


Great leaders must have two things: a vision of the world that does not yet exist and the ability to communicate that vision clearly.


Great leaders are willing to sacrifice the numbers to save the people. Poor leaders sacrifice the people to save the numbers.


“It is not the genius at the top giving directions that makes people great. It is great people that make the guy at the top look like a genius.”


“the true price of leadership is the willingness to place the needs of others above your own. Great leaders truly care about those they are privileged to lead and understand that the true cost of the leadership privilege comes at the expense of self-interest.”


“And when a leader embraces their responsibility to care for people instead of caring for numbers, then people will follow, solve problems and see to it that that leader’s vision comes to life the right way, a stable way and not the expedient way.”


“If your actions inspire others to dream more, learn more, do more and become more, you are a leader.”


“If our leaders are to enjoy the trappings of their position in the hierarchy, then we expect them to offer us protection. The problem is, for many of the overpaid leaders, we know that they took the money and perks and didn’t offer protection to their people. In some cases, they even sacrificed their people to protect or boost their own interests. This is what so viscerally offends us. We only accuse them of greed and excess when we feel they have violated the very definition of what it means to be a leader.”


“You can easily judge the character of a man by how he treats those who can do nothing for him.”


True #leadership isn’t the bastion of a few who sit at the top … We all need to step up, take the risk and put our interests second-not always-but when it counts.


We call them leaders because they go first, because they take the risk before anybody else does, because they will choose to sacrifice so their people will be safe and protected.


Some see risk as a reason not to try. Some see it as an obstacle to overcome. The risk is the same; to try or not depends on your perspective.